Afp in, Indiana Chapter: Afp-Ic Brown Bag

Topic: "Direct Mail" Time: 12:00-1:15 p.m. Location: Keep Indianapolis Beautiful, 1029 Fletcher Ave., Indianapolis Cost: AFP members FREE; $15 Nonmembers Whether your existing mailing list has 20 or 20,000 names, you can have a robust direct mail program. We'll talk about planning your mailing from databases to segmentation and then how to report on the results and use that information to make your direct mail program more effective.

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DMA Wins Supreme Court Case in Unanimous Decision

The court's ruling in DMA v. Brohl is a "landmark victory" for business access to federal courts and privacy protection for consumers.

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List2u Expands Services on Newly Launched Website

List2u.com is the leading Technology User lists and B2B lists Vendor company in the World has just launched its new website with a comprehensive business database of 25 million plus records that include 60 million contacts for Direct Mail campaigns, 30 million contacts for Email campaigns and 50 million contacts for Telemarketing campaigns worldwide. List2u databases can also be used for building a business directory, market research and business analysis.

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Direct-Mail Wizard Malcolm B. Decker Passes Away

Register to become a member today. You'll get the essential information you need to do your job better, including Noted direct-mail copywriter Malcolm B. Decker passed away on Feb. 16 at age of 87. Mr. Decker brought new life to the Wall Street Journal's direct mail creative in 2003 by replacing the old campaign that reigned for 30 years.

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Justice Kennedya s opinion supporting statesa collecting taxes on Internet/mail-order transactions

Tuesday's Supreme Court decision in Direct Marketing Ass'n v. Brohl involved a procedural question, but the underlying substantive issue is also very important: What can states do in order to collect sales and use taxes on Internet and direct mail transactions, where the seller is outside the state but the buyer is inside? And Justice Anthony Kennedy's concurring opinion signals that - when the substantive issue comes before him - the answer would be "a lot": he would reverse Supreme Court precedent that generally bars states from collecting such taxes from the out-of-state sellers.

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The Variances of Viral

Mere hours after the Internet became an official public utility in the U.S ., the Web experienced two of the most sensationalized viral events so far this year; one in the form of two runaway llamas and another worldwide debate about a dress.These social media singularities represent the latest, and perhaps strongest, examples of social media's profound ability to generate awareness-quickly. Marketers have been courting virality since the advent of meme culture and social media but made little progress in establishing defined, surefire steps to create an Internet sensation.

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GoPro and Guitar Center Present Done in One

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith.

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Publishers Clearing House awards $5,000 a week to Alabama woman

An Alabama woman was surprised Friday by the Publishers Clearing House Prize Patrol which awarded her the company's "Forever Prize" of $5,000 a week for the rest of her life. Tamar Howard, 36-years-old of Silas, was presented with a certificate, balloons and bouquet of roses.

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Goodbye, Mr. Spock. Thanks for the Marketing Lessons.

Marketers love quoting Mr. Spock. His logic boils down problems. Solutions appear that seem obvious.

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IWCO Direct Remains at the Forefront of Direct Mail Innovation

The direct mail industry is undergoing an unprecedented transformation. Digital inkjet technology is allowing marketers to combine consumer data with creative strategies to produce more personal and relevant direct mail offers that are increasing return on marketing investment .

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"Vitamin Shoppe, Inc. (VSI) - Financial and Strategic SWOT Analysis...

The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

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The Blending of Direct and Brand Marketing

The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other. Please take a moment to tell us a little more about yourself, so we can bring you specialized content that's most valuable to you.

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US stocks sag but remain close to record highs

Wall Street stocks fell modestly Friday but remained close to record highs to close out the best single-month performance since 2011. Despite shedding 6.24 points for the day, the broad based S&P 500 scored its best month since October 2011, putting on 5.5 percent, to end at 2,104.50.

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US markets little changed after Q4 growth downgrade

Wall Street stocks fell slightly in early trade Friday after a downward revision to fourth-quarter US economic growth came in less severe than expected. Thirty minutes into trade, the Dow Jones Industrial Average was down 23.29 points at 18,191.13.

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Big Money for Big Data: Marketers Will Spend $11.5 Billion in 2015

Display ads and emails will each command $1 billion for the first time. Direct mail merits most of the rest.

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Clemenger Group dominates direct marketing awards

Free audio stream, including stories that are padlocked on our site. Listen on any device, anywhere.

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M'sian billionaires, incl Dr M's sons, now poorer due to oil price slump

The US business magazine reported yesterday the net worth of the second son of former prime minister Tun Dr Mahathir Mohamad had plunged by RM1.8 billion in a 42 per cent drop-the biggest drop in percentage terms of anyone in Forbes' Malaysia's richest list this year-knocking him out of the billionaire ranks. Mokhzani is Malaysia's 26th richest person and a large investor in the region's biggest oil and gas services provider, SapuraKencana Petroleum.

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Oil Burns a Hole; Malaysia's Billionaires Reel As Ringgit Slips

On my radar are wealth creators, innovators and trendsetters. Sometimes I follow them and other times they follow me.

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Marketing and Advertising Agency Quattro Establishes Healthcare...

... and retain customers," said Boerger. "As one-to-one marketers, we operate across multiple channels including direct mail, print, television, outdoor and digital, as well as social and content marketing." Led by founders Dan Boerger, Tom McNamara and ...

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No Calls From Your Real Estate Radio Ads? This Clever Tip Will Change That

Last week I wrote a post center around direct mail , which is probably the #1 marketing tool for most investors. All the investors I talk to on a daily basis are using some form of direct mail.

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Valpak Rebrands Itself

The prodigious mailer's upbeat new blue and green logo marks it as a good neighbor and a digital player. Valpak , which established itself as a direct mail leader over four decades with its coupon-stuffed envelopes, has introduced a new logo and positioning reflecting its place in a digital world.

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Marketing Pro Acquires Central Alabama Valpak Territory

... to succeed, and we look forward to watching their territory grow in the coming years.' A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically targeted households per month in more than 100 ...

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Marketing Pro Acquires Central Alabama Valpak Territory

... to succeed, and we look forward to watching their territory grow in the coming years." A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically targeted households per month in more than 100 ...

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Opinion: Overcoming the CMO 'credibility gap' as sales tracking gets harder

Let's say you get a direct mail package that offers you a new cell phone if you switch providers. In fact, the mailing reminds you that you wanted a new cell phone.

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MarketLive's Ken Burke to Speak at 2015 Bronto Commerce Marketing Summit

Ken Burke, founder and CEO of MarketLive, the leading technology platform for enabling Total Commerce for fast-growing retailers, is a featured speaker at the 2015 Bronto Commerce Marketing Summit. The Summit will be held March 2-5 in Miami, Florida.

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A Busy Start to 2015 for Wilde Agency

Wilde Agency has announced three new account wins, two internal promotions, and a redesigned website. The new accounts are First National Bank of Omaha, the largest privately owned banking company in the United States and ranked one of Forbes magazine's "Best Banks in America" for four consecutive years; Yodle, a leader in all-in-one online marketing solutions; and MicroFinancial, a provider of equipment financing and leasing services to small businesses.

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U.S. Supreme Court Update, March/April 2015

On 12/8/14, the Supreme Court heard oral arguments in Direct Marketing Ass'n v. Brohl, where the Court has been asked to decide whether the Direct Marketing Association's challenge to a Colorado law imposing information notice and use-tax reporting requirements on nonresident remote retailers could be heard in federal court or whether the Tax Injunction Act bars jurisdiction.

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U.S. Supreme Court Update, March/April 2015

On 12/8/14, the Supreme Court heard oral arguments in Direct Marketing Ass'n v. Brohl, where the Court has been asked to decide whether the Direct Marketing Association's challenge to a Colorado law imposing information notice and use-tax reporting requirements on nonresident remote retailers could be heard in federal court or whether the Tax Injunction Act bars jurisdiction.

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True Incentive Helps Others Build Successful Businesses through Mentorship

Fort Lauderdale, FL, February 23, 2015 -- -- True Incentive believes a company's success can also be measured by how much time it spends helping others be successful. That's why they've joined ARDA-WIN Advantage, a women-centric group, that helps others to market and grow their businesses.

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Prostate Cancer UK hunts for direct agency

... now seeking an agency with experience across a range of direct marketing and, in particular, direct response TV, direct mail and online. Working closely with the individual giving team and other key stakeholders, the agency will support Prostate ...

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